Our history

Founded by Diane Feldman, The Feldman Group has worked nationally and in 47 states, the District of Columbia, and Puerto Rico to provide a diverse set of clients the information and analysis they need to make the best possible strategic decisions. Our success has come from understanding our clients’ target audience through research, our dedication to active and engaged relationships with our clients, and our commitment to our clients’ success. It is our commitment to supporting our clients and to understanding voters that has kept us constantly adapting our strategies and methods to remain on the forefront of using research technologies.
As communications with the constituencies of our clients changed, our capabilities have changed along with them. From the times of centralized mainframes and floppy disks to the current era of internet technologies and decentralized communication networks, we have consistently developed a diverse set of analytic and technological tools that fit the environment around us and the needs of each client.

Throughout our changes, The Feldman Group has remained committed to our central philosophy that politics is about the voters. Each new technique and methodology has been designed so that we can better understand the concerns and opinions of the voter; not as a static demographic, but as a dynamic part of the whole with unique perceptions, networks, and influences. At The Feldman Group we have built our careers on discovering the underlying trends that influence voters and how these trends are expressed and perceived by the individual voters whose decisions shape our clients’ futures.